New Identity

Camden Art Centre is pleased to share details of its new visual identity. Reaffirming our status as a visual art institution and inspired by research in the archives, the ‘s’ has now been dropped from ‘Arts Centre’. The typeface, New Rail Alphabet, is a collaboration between A2 Type Foundry and Margaret Calvert. The original version (designed by Margaret Calvert and Jock Kinneir) was developed in 1965 for London Liverpool Street Station, the same year that Camden Art Centre was established. Sophisticated and modern, it celebrates and draws on the organisation’s remarkable history, while emphasising its understated confidence, integrity, and unique position within the local and global community. The new visual identity was developed earlier this year, working with Harry Pearce and the renowned Pentagram, our new logotype draws on Camden Art Centre’s rich history, reinforcing both its international reputation and its strong sense of place.

 

Read more:

Pentagram
It’s Nice That
Design Week