Johanna Tagada Hoffbeck (b. 1990, France) is a transdisciplinary artist based in rural Oxfordshire. Her practice, rooted in ecological awareness, spans painting, sculpture, photography, publishing, horticulture, and participatory projects.
Johanna founded the independent, artist-led imprint Poetic Pastel Press in 2015, perhaps best known for its printed publication series Journal du Thé: Contemporary Tea Culture, which she co-founded in 2018. The deep ecology movement influences the imprint, with works printed in England using vegetable-based inks and distributed in over thirty countries. Poetic Pastel Press has participated in notable international book fairs, including Offprint in London and the Tokyo Art Book Fair. Johanna has also led and participated in talks on artists in publishing at venues such as BOAN Books in Seoul.
International imprints, including InOtherWords (UK), Chose Commune (FR), Nieves (CH), Hat Press (UK), Jane & Jeremy (UK), Editions Ulmer (FR), Ao-hata (JP), and Tombolo Presses (FR), have released publications on her practice. Her forthcoming photography book, Please Take Your Shoes Off and Come In, has been edited and published by Pon Ding (TW).
Johanna’s work expresses care and tenderness, reflecting on the fragility and beauty of life. Recent solo exhibitions include Dreaming About Tomorrow at Nidi Gallery, Tokyo (2022). Group exhibitions include Soil at Somerset House, London (2025), The Equal Right to Live and Blossom at Kate MacGarry, London (2024), One Foot in the Sky at Contemporary Sculpture Fulmer, UK (2023), and Edge Effects at Whitechapel Gallery, London (2024).
In addition, Johanna founded the collaborative initiative The Gardening Drawing Club. She has organised and facilitated workshops and learning programs for adults and children at multiple British art institutions, including Camden Art Centre.
